try whose products are not unique but the method of advertising, selling, and delivering them is new. The industry is experiencing a major growth cycle which is expected to continue as more people join the online community and become comfortable with purchasing via the Web. In its infant phase, online bookselling will continue to grow due to opportunities such as e-publishing and forming alliances with affiliates who extend product lines.
Structures and Barriers - The industry structure is one of competition though Amazon.com and BarnesandNoble retain a majority of market share. Barriers to entry include obtaining publisher titles, enormous capital for advertising, and enormous investment in technology
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