Black & Decker Corp SWOT
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In response to your request, an evaluation of your firm, Black & Decker Corporation, was conducted to determine the strategic issues and problems within and surrounding the firm. This consisted of a review of the external environment, a SWOT (Strengths, Weaknesses, Opportunities and Threat) analysis incorporating identification of factors that drive the business, a determination of the company’s financial condition and performance, and consideration of ethics and social responsibility. Please find attached for your consideration a copy of my Business Report containing discussion of the preceding, as well as numerous conclusions and recommendations with justification for each.The principal recommendations for your firm are as follows: 1. Black & Decker should focus on core businesses. Increase and make more effective advertising expenditures on the DeWalt brand. In the event you have any questions in this regard, please do not hesitate to contact me. Black & Decker should focus on core businesses. Increase and make more effective advertising expenditures on the DeWalt brand. Demand for power tools and accessories
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y credited with engineering another impressive turnaround, having boosted Black & Decker’s profits to $97.1 million. This represented a sharp increase from the loss of $158.4 million posted in 1985; and in 1999 profits rose to $300.3 million. According to one Black & Decker dealer, prior to when Archibald took over as president in September 1985, “Black & Decker had been coasting along for quite a few years like a ship without a captain”. The exit of Joseph Galli, Black & Decker president of worldwide Power Tools and Accessories group, caused a one-day 8 percent decline in the company’s share price. However, under Archibald’s leadership, Black & Decker’s Power Tools and Accessories group continued to perform well in his absence; its sales increased by 11 percent and operating profit increased by 27 percent during the fourth quarter of 1999. Business unit annual sales and operating profits increased by 9 percent and 29 percent, respectively, over 1998 sales and operating profits.
- Broad market coverage. Black & Decker is the world’s largest manufacturer, and marketer of power tools and accessories. The company’s products are available at almost all retail outlets that sold power tools in the United States, Europe, and oth
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Some common words found in the essay are:
Black Decker, Social Factors, Emhart Corporation, Profit Margin, Latin American, Tools Accessories, black decker, Nolan Archibald, Technological Factors, Black Deckers, Threats Slow, power tools, professional users, power tools accessories, market share, tools accessories, dewalt brand, emhart acquisition, core businesses, home improvement, 1999 compared, market power tools, respectively compared 1991, demand power tools, power tools estimated,
Approximate Word count = 2361
Approximate Pages = 9 (250 words per page)
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