Business people who desire management information technology (hardware, software, service and support). AMT is a vendor of management information technology, hoping to carve a niche for itself among the business market as a trusted technology vendor of hardware, software, service and support. If we examine the start-up business plan of AMT, we see that it includes many of the aspects outlined in the sixteen steps listed above. On the other hand, there are also aspects covered by the AMT business plan that are not included in these steps.
The following is a step-by-step summary and analysis of the American Management Technologies business plan, including where it compares to the 16 step outline and where it differs:
Executive Summary: Even though the final step of the 16 steps listed is the summary of the business plan, of course it is placed at the beginning of the actual plan. The point of the summary is “stressing the purpose and promise” of the business plan. (The Business 10). AMT’s business plan achieves this objective, as it lists the objectives of the company in economic terms and synopsizes the sections of the plan that lay-out the steps for achieving them, “AMT will increase sales to more than $10 million in three years, while improving the gross margin on sales and cash management and working capital…This plan includes this summary, and chapters on the company, products and services, focus, action plans and forecasts, management team, and financial plan” (AMT 1).
Objectives: A business plan is like a “road map” according to the text (The Business 2). The objectives of the AMT plan illustrate this because they list concrete objectives (in other words, the location on the map to where the company would like to travel. The AMT objectives lists sales, gross margin, and short and long term sales goals (in the three year period the plan covers).
Mission: The business plan becomes a sou...