families with children
A paradigm swing away from the all-inclusive concept of cruising to make-up for lower front-end profits
(Gold Stoddart 1-3; Brogan 1; Ellis 1)
Before offering a list of recommendations for Carnival’s marketing strategy, it is customary and productive to perform a SWOT analysis of the corporation. A SWOT analysis assesses the strengths, weaknesses, opportunities and threats that a corporation can use to form its marketing strategy. In the case of Carnival, each of these aspects of the SWOT analysis reveals a likely course of action for success. If we look at the strengths of the Carnival Corporation, keeping in mind the list of industry trends above, we see it possesses many strengths. One of its major strengths is its industry leader position. It is positioned at the top of the industry and has a larger market share at one-third the market than any other cruise corporation. Further, Car
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