arketing, product, pricing, purchasing, service and lifestyle preferences (in an effort to add market share by targeting more and more specific target groups). They learned a lot more in the bargain. Not only did they learn that consumers were more sophisticated in their needs and tastes than ever before imagined, they also realized adding market share meant building better quality products, keeping pricing affordable, developing and nurturing consumer trust and confidence, and, that, there was a large demand for a variety of products. This proliferated many different types of products and marketing campaigns in an effort to satisfy an ever more customer-driven market. With computer technology, consumers were able to voice their assessment of a product or service almost instantaneously. Diversity wa
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