a complete system.
Dell lists the following reasons for the enormous success it has experienced from implementing the Dell Direct Model across all of its corporate strategies, policies, and practices:
Customization – This is the key element of Dell’s philosophy. Every system Dell ships has been built to order. All of our customers get exactly, and only, what they want.
Price for Performance – Since retailers, resellers, and other middlemen are out of the picture, the direct model allows Dell to give you more for your money. More features, more service, more support, more richly configured systems.
Service and Support – Direct customer contact allows us to tailor our support and service to meet the precise needs of our customers. Dell continues to receive awards for our service, and set the pace for the rest of the industry.
Latest Technology – The latest technology in the industry goes straight from us to you. Dell’s direct model allows us to more efficiently introduce new technology.
The value of Dell’s stock has risen nearly 50,000 percent over the past decade, and the company has been listed on Fortune’s 500 ranking since 1995, ranking number ten in 2001 (Michael, 2001, 1). Dell sells hardware and markets third-party software and peripherals. Its products include personal computers (55% of sales), notebooks, and network servers (Dell, 2001, 1). Nearly two-thirds of the Dell market is comprised by government agencies, major corporations, and educational institutions. Presently, the company is expanding its services line via its Web site (which is responsible for 50% of sales), online business consulting, and Dell Ventures private investment division (Dell, 2001, 1).
The company views the Dell Direct Model as more than a sales strategy. It is the corporate philosophy that has an impact on everything, one that has propelled the company to where they are today as well as one it hopes wi...