Whether these course offerings are provided by conventional institutions or totally virtual ones, they are hailed for their opening of access. Learning via online technology allows for the elimination of geographic, time, and other barriers to education. Busy single parents who are returning adult students, others who learn best during the wee hours of the morning, and those who are handicapped or house-bound for other reasons are now afforded easy access to higher education. Yet, education content and curricula have not changed, merely the manner of delivery “The delivery of education in general and marketing in particular has undergone a series of methodological revisions in recent years. Traditional classroom-
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