downsized, some have gone out of business, and others are taking dramatic steps to stay viable during the worst of economic times. Delta, United Airlines, American Airlines, Continental Airlines and others industry players are working at developing strategies across all aspects of operations. Continental Airlines’ strategic plan includes the following strategies:
Add value to services that appeal to consumers
Bolster human resource efforts to motivate employees
These strategies are all being employed by Continental Airlines in an effort to retain competitive advantage and survive during the worst industry conditions in aviation history. Forming strategic alliances is one measure Continental believes is essential for survival. To this
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