INDUSTRY ARTICLES

Animal Food Manufacturing in the U.S. (Apr. 27, 2003). IBISWorld, Hoover’s Business Report, No. 10.

Branded fast food – private label pet food. (Dec. 1996). Progressive Grocer, 75(12), 54-56.

Building power brands. (Mar. 7, 2003). Brand Strategy, 12.

Butcher’s appoints head of marketing to oversee brands. (Jan. 30, 2003). Marketing Week, 26(5), 8.

Classic goes all catty in animal intelligence test. (Feb. 6, 2003). Marketing, 48-49.

Continuous replenishment is the cat’s meow. (Jun. 1998). Automatic I.D. News, 14(7), 3-4.

Enviro-friendly pet products scratch up sales. (Nov. 3, 1997). Discount Store News, 36(21), 25-27.

EPIC, IAMS team up to help Ohio molders. (Jun. 7, 1999). Plastic News, 16, 12.

Feeding Fido (and Fifi, Fluffy, Max…). (Fen. 1998). Consumer Reports, 63(2), 12—20.

High-end products groom way for ‘healthy’ sales. (Jul. 17, 1995). Discount Store News, 34(14), F20-F21.

King Kullen gives royal treatment to GM lines. (Jun. 26, 2000). Supermarket News, 63.

Market growth for one man and his dog. (Mar. 2002). Brand Strategy, 157, 18-19.

Mediacom knocked off P&G planning. (Apr. 10, 2003). Media Week, 1.

Nestle buy provides some animal magic. (Sept. 2002). In-Store Marketing, 18.

Nestle close to deal for Purina. (Jan. 15, 2001). Cincinnati Post, 7B/

Nestle seeks out global shop for pet food account. (Mar. 28, 2002). Marketing, 4

. . .
man, D. (Sept. 25, 1998). Top dog. Canadian Business, 71(15), 86-89. Berner, R. (Aug. 12, 2002). Why P&G’s smile is so bright. Business Week, 3795, 58. Bhokari, D. S. (Sept 2002). What’s in your pet’s food? Journal of Health & Nutrition, 239, 60-62. Biddle, F. M. (Aug. 20, 1999). Big pet-supply retailers try to tame the competition: Petsmart and Petco grapple with growth, Internet rivals, P&G’s plans for Iams. Wall Street Journal, B4. Brooker, K. (Sept. 16, 2002). Proctor & Gamble: The Un-CEO; A. G. Lafley. Fortune, 88. Castano, I. (Feb. 3, 2003). Vitruvio tapped for Affinity ads. Advertising Age, 74(5), 14. Chowdhury, W. (Aug. 11, 2003). Confections to bark about. NJBiz, 16(32), 12-13. Cioletti, J. (Dec. 15, 2000). Animal instincts. Supermarket Business Magazine, 55(12), 39-40. Devaney, P. (Jun. 19, 2003). Wealth of potential in the rise of the Gucci poochie. Marketing Week, 26(25), 32-34. Dickinson, R. (Jan. 1996). Why true love is like puppy chow. American Demographics, 18(1), 14-15. Dimaline, C. (Apr. 2001). Really spoiled pets. Chatelaine, 74(4), 119-123. Dolliver, M. (Oct. 14, 2002). Loyal and disloyal shoppers. Adweek, 43(41), 30-31. Dougherty, T. (Nov. 1996). Branding, old-
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Some common words found in the essay are:
Marketing Week, Advertising Age, Business Report, Proctor Gamble, Cincinnati Post, Brand Strategy, Research Magazine, Lee Oct, Iams P&G, Consumer Reports, pet food, aug 12, business report, hoovers business report, hoovers business, advertising age, marketing week, wall street journal, wall street, street journal, aug 12 2003, animal food, 12 2003, infosource hoovers business, 2003 harris infosource,
Approximate Word count = 1809
Approximate Pages = 7 (250 words per page)

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