A welcome pet food labeling change. (Nov. 1998). Consumer Reports, 63(11), 11-12.
Animal Food Manufacturing in the U.S. (Apr. 27, 2003). IBISWorld, Hoover’s Business Report, No. 10.
Branded fast food – private label pet food. (Dec. 1996). Progressive Grocer, 75(12), 54-56.
Building power brands. (Mar. 7, 2003). Brand Strategy, 12.
Butcher’s appoints head of marketing to oversee brands. (Jan. 30, 2003). Marketing Week, 26(5), 8.
Classic goes all catty in animal intelligence test. (Feb. 6, 2003). Marketing, 48-49.
Continuous replenishment is the cat’s meow. (Jun. 1998). Automatic I.D. News, 14(7), 3-4.
Enviro-friendly pet products scratch up sales. (Nov. 3, 1997). Discount Store News, 36(21), 25-27.
EPIC, IAMS team up to help Ohio molders. (Jun. 7, 1999). Plastic News, 16, 12.
Feeding Fido (and Fifi, Fluffy, Max…). (Fen. 1998). Consumer Reports, 63(2), 12—20.
High-end products groom way for ‘healthy’ sales. (Jul. 17, 1995). Discount Store News, 34(14), F20-F21.
King Kullen gives royal treatment to GM lines. (Jun. 26, 2000). Supermarket News, 63.
Market growth for one man and his dog. (Mar. 2002). Brand Strategy, 157, 18-19.
Mediacom knocked off P&G planning. (Apr. 10, 2003). Media Week, 1.
Nestle buy provides some animal magic. (Sept. 2002). In-Store Marketing, 18.
Nestle close to deal for Purina. (Jan. 15, 2001). Cincinnati Post, 7B/
Nestle seeks out global shop for pet food account. (Mar. 28, 2002). Marketing, 4.
Nice things come in multi-brand packages. (Aug. 2000). Promo, 21A.
No ‘I do’ until I eat. (Jan. 12, 1998). Advertising Age, 69(2), 39-40.
No smiling matter: Pets’ teeth suffer from neglect; Gallup survey finds the vast majority of pet owners don’t properly care for their cats’ or dogs’ teeth. (Nov. 15, 2001). Business Wire, 1.
Not fit for a dog. (Mar./Apr. 1997). Spectrum, 53, 9-10.
P&G, (Case Study). (M...