Mass Media
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The modern U.S. media has an expanded scope where U.S. political elections and democracy are concerned. However, many people are concerned that this expanded scope will bring about no positive change in the electoral system because of the separatism that exists between the present U.S. political and media models. This fact was underscored recently when Charles Jones, a former American Political Science Association (APSA) president spoke recently, “When a former president of the APSA speaks or writes, the audience is usually small and its attention span short. However, when a former APSA president tells the media and many of his political science colleagues that their respective models of the American presidency and national government are far off base, rumbles of astonishment and disagreement begin to fill the air,” (Jones, 1995: 1). This paper will explore the relationship between the U.S. mass media, democracy and political elections. One of the biggest failures of the mass media to cause effective change and information dissemination in American elections is because of the media’s inability to evolve their model of the American government as divided and torn, hence leaving the impression that the system does not work so why would anyone care about voting for a leader of it, “Why they (journalists, political scientists, and even presidents) cling to their respective models in light of the historical fact and daily reminders
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gned to make this coverage more factual and accessible to people around the globe. One way this is being conducted is by using the World Wide Web to keep voters informed and involved in the election process, “Both major parties have added Web campaigning to their arsenals. The Web site is just another piece of campaign strategy. We are taking it very seriously,” (Busse, 1996: 1). Another reason the Web is so attractive to politicians is because it taps into the youth market they so desperately want to reach with little time or expense, “Reaching out to a whole new generation of voters, and looking cool in the process is another big attraction for politicos. You don’t have to organize anything special to reach young people on the net because they’re already there,” (Busse, 1996: 2).
The Web is seen by many advocates as being one way in which the mass media can present a more factual and unbiased coverage of the candidates and their election issues and agendas. One site that is designed to do this is owned by Digital Projects, Inc. which has a site http://www.Policy.com which has recently upgraded its site to include, “more coverage of policy news and events; a expanded ‘Issues’ library of policy research from think tanks,
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Some common words found in the essay are:
Asian Americans, Association APSA, Congress Jones, According Patterson, Congressmen Newswire, Wide Web, Limbaugh Bowen, Rush Limbaugh, Rush Limbaughs, Eleanor Roosevelt, mass media, electoral system, patterson 1993, political science, candidates voters, 1996 1, 1997 1, political elections, rush limbaugh, bowen 1994 1, media democracy, zoglin 1996 1, newswire 1997 1, mass media democracy, jones 1995 1,
Approximate Word count = 2094
Approximate Pages = 8 (250 words per page)
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