demand management communication skills internally and externally:
The need to learn more about potential cross-cultural differences coincides with the rapid globalization of the world’s economy, as well as with the cultural diversification of the U.S. workforce, in which the majority of new entrants over the next 20 to 30 years will be women, Asians, Hispanics, and African Americans.
These trends have created a sense of urgency among corporate management when it comes to understanding, addressing, and meeting the needs of culturally diverse markets and work groups. Many questions have been raised regarding the validity of current leadership and management models in this newly emerging environment. Ethnocentrism, misunderstanding, prejudice, preconceptions, differences in leadership style, differences in ethics, and a host of other cultural aspects continue to make the road to effective intercultural communication
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