l markets represent a valuable source of sales for U. S. PC makers in future. Worldwide market figures are predicted to reach $320 billion by the 21st century and PC penetration rates are much lower internationally than in the U.S. (Woods 27-7). Further, while the Asia-Pacific region and Western Europe represent the most lucrative markets at present, growth in Latin America and Rest of the World markets are predicted to double in demand by 1999. China, Brazil and South Korea represent the highest growing countries. Int
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