UPS

In addition to mergers and acquisitions intended to enhance product and service value, UPS is also acquiring other companies as an overnight means of extended its products and services lines. For example, the company recently entered a new niche with the acquisition of First International Bank, a financial services organization that specializes in government-backed industrial loans (Marlin 14). However, UPS’s strategy in this acquisition was the attractiveness of startup business-to-business (B2B) e-markets like e-Steel and Online Asset Exchange. Therefore, part of the strategy involves extended product and service lines, in addition to gaining increased access to the nascent and potentially lucrative e-Market. In other words, taking advantage of technology to increase market share and retain competitive advantage is also part of the strategy.

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Approximate Word count = 831
Approximate Pages = 3 (250 words per page)

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