, “The home page can have a number of meanings in the Web environment, but it is generally the first document that appears when a particular Web client site is accessed by a user. It is the home base for exploring the Web and can be returned to at any time when the user is lost or decides that the path taken is not producing the expected results. A client home page usually has many links and provides basic information about the topic to which it refers,” (Szuprowicz, 1996: 27).
Since this is one of the biggest purposes of having an effective Web site design, it is only natural that one of the biggest factors which must be taken into account in designing a Web page is, ‘Who is the audience I am trying to most reach with my Web page.’ Once again, target marketing is another age-old marketing concept that has been transferred to effective Web page design and implementation. However, the Web page’s capabilities far outweigh traditional marketing methods because it can expand to cover the entire globe as far as marketing reach for pennies compared to what traditional mass-marketing efforts cost. Yet,
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