end seems to be back toward formalism (Waas, n.d., p. 1). However, Excelsior's management has chosen to take a broad view of workplace efficiency, including an analysis of factors influencing employee motivation.
Evaluation of Process Theories and Content Theories
Broadly speaking, theories of employee motivation fall into two groups, process theories and content theories (Antic, 2004, p. 95). Process theories deal with individuals, their differences, and the cognitive processes by which a specific individual forms his or her motivations. Content theories deal with people in general, and propose general principles guiding human motivation.
Excelsior has several hundred employees, primarily divided among line production workers, salespersons, and an administrative and technical staff. (Due to the fragmented nature of the industries that Excelsior serves, personal sales are a major component of the overall marketing effort.) While process theories may be useful in individual employee counseling, the size of this workforce precludes a purely case-by-case approach to the overall question of workplace
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