e United Way by withholding donations to the organization.
The United States views itself in a corporate sense as a generous nation. In fact, however, the United Way collected only $3.9 billion (approximately $13 per person in the national population in 2001) in donations in 2001. This amount of money is small compared to the un-served social needs in the United States. The United Way and other charitable organizations must continue to seek funds from a stingy population that looks in the mirror and sees nothing but generosity.
The decline in economic performance beginning in the United States in late 2000 and continues to persist in late 2002 remains a threat to the stability of the United Way. All charitable organizations must prepare to ride out the economic slowdown.
Technology affects charitable organizations as it affects most other organizations. The Internet, as an example, provides the United Way with another means of reaching donors. The organization must make optimal use of communications technology.
Porter's (139) Five-Forces Model assesses the competitive structure of an industry or an organization within the context of five factors. These five factors are (1) the threat of new entrants, (2) the bargaining power of buyers, (3) the threat of substitute products, (4) the bargaining power of suppliers, and (5) the intensity of rivalry among the players in the industry. Rivalry among existing competitors can become intense as each competitor attempts to improve its position relative to rivals by using use of price competition, advertising, product introductions, and increased customer service
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