Marketing Tools

According to Kate Maddox writing in B to B, it took less than a decade for the Internet to become part of the daily lives of many Americans. The number of homes and business connected to the Internet continues to rise, and broadband access is taking over from dial-up Internet access. From a marketing perspective, the Internet has evolved from a niche medium to a mainstream media. Companies and advertisers see the Internet as a new tool for both targeted and untargeted advertising campaigns, and more money is being allocated by companies to attract online buyers. Maddox notes that the consensus of opinion is that Internet ad revenues will increase by between 10 percent and 33 percent in 2005 (Maddox 12).

Internet marketing involves using the interactive technologies available on the Internet to create visibility with potentia

Related Essays

Strategic Marketing Tools .... In the internet marketing realm, the Mike's Marketing Tools web site offers search engine optimization software, link software, and affiliate marketing. .... (2352 9 )

Marketing Tools .... used by a marketing manager to market goods and services. These elements are product, price, distribution or place, and promotion. These four tools, and more .... (2214 9 )

Marketing Tools & the Internet .... Website marketing tools improve the ability for customers to find the website, and to quickly navigate in and around the website once they arrive. .... (569 2 )

Marketing Tools Used on Sports Shoe Sites Marketing Tools Used on Sports Shoe Sites Three of the top names in sports shoes Nike, Reebox, and Adidas have web sites where their products can be purchased .... (1016 4 )

Sociological Tools for Marketing .... One of the best known sociological tools available to marketing professionals is The Yankelovich Monitor, an annual report which identifies the 52 most .... (1526 6 )

Category: Business - M