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Promotion

wer profile in promotional activities.

2. The economy would still work if personal salespeople were outlawed, but it would work poorly. This is due in part to the problem of defining what constitutes a "salesperson" in that situation. If personal salespeople were outlawed, people who currently are simply order takers now might well end up expanding their roles to answer simple questions about products and services. This is because personal salespeople answer questions about products that are unique to each individual customer. In this way, consumers gain information about the product and its use, and may learn ways to customize the product for their particular situation. In addition, good salespeople recognize the importance of building relationships with customers so that customers buy from the same company repeatedly, but also so that problems and complaints can be handled more smoothly because of the personal relationship.

If personal salespeople were no longer a part of the ec

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Promotion. (1969, December 31). In LotsofEssays.com. Retrieved 00:04, May 05, 2024, from https://www.lotsofessays.com/viewpaper/1686894.html