Managing in a Global Environment

Given that the world is now engaged in a dramatic process of globalization due to free trade and the opening of once closed markets, companies that seek to do business in cultures other than those in which they were initially created, are being challenged to become sensitive to the nuances of culture and the ways in which culture impacts upon human behavior and attitudes.

Geert Hofstede (1980) proposed a theory of culture which uses several dimensions in order to classify cultural differences. These dimensions (i.e., individualism versus collectivism, high versus low power distance, high versus low uncertainty avoidance, masculinity versus femininity, and long-term versus short-term time orientation) are useful constructs which should be studied by a company as it moves into a culture different from its own.

The purpose of this report is to examine the consequences of different religious,

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at least 38 seconds. As for buns, the top is to be 16 millimeters thick and the bottom 13 millimeters. Another explanation for McDonald's success in Japan is presented below: While manuals are no substitute for skilled cooks and servers, they play an indispensable role in securing a minimum level of taste, quality, and service with which customers will be satisfied. The manuals prepare even the newest part-time workers, who make up 95% of McDonald's employees, to be ready for action quickly. Worker manuals, an American invention that McDonald's popularized in Japan, have been given Japanese touches and have not just spread throughout the private sector but also penetrated into the bureaucracy and even old-style Japanese inns. Because of its thorough manuals, McDonald's Japan has been attracting attention as a leader in supervisory management and training (The McDonald's Effect, 2001, p. 2). McDonald's Holdings Japan (2003), noting that the Japanese economy faced adversity during 2002-2003, also stated that the company had continued to strive to enhance customer satisfaction by providing the kinds of attitudes and activities that the Japanese value. These include, quality, speedy and friendly service, clean and comfortable
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Approximate Word count = 4060
Approximate Pages = 16 (250 words per page)