ks, as well as industrial and construction equipment.
Environmental [SWOT] SWOT Analysis: A SWOT analysis provides some interesting insights about the challenges facing Ford Motor Company. As clarification, Strengths and Weaknesses involve factors that are internal to Ford, while Opportunities and Threats are factors that are external to the company.
Strengths and Weaknesses: Ford's financial condition contains both strengths and weaknesses. For example, the last three years have been difficult at Ford. Lackluster financial performance and failure to meet sales and profit goals, according to Eric Mayne (2003), has led to the departure of several key executives. However, on a positive note, this has given Ford a reason to concentrate on improving operational effectiveness and profitability (Mayne, 2003). One of Ford's weaknesses is its income statement. Total revenue for the last five years have remained relatively stable, but cost of goods sold as a percent of sales have increased resulting in a lower Gross Profit. During the same period, Selling, General and Administrative expenses have been trending upward. As a result, Ford a loss in calendar year 2001 of over $5.3 billion. Since then, Ford has recorded two succ
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