very few markets where a new jet carrier can compete successfully on a large scale with established airlines like American, United, Southwest, Delta, etc." (Aviation Systems Research Corporation, 1998, p. 1).
2. Start-up airlines have the greatest opportunity to be successful if they compete in price-sensitive, high-density markets. Even these markets, however, have "proven to be a graveyard for start-ups" (Aviation Systems Research Corporation, 1998, p. 1).
3. A demonstrable and defendable niche market is critical to the success of a start-up airline. AirTran Airways, as an example, has a niche market that is defined by "low frequency service from smaller cities to Orlando" (Aviation Systems Research Corporation, 1998, pp. 1-2). Frontier also has a niche market that is defined by low frequency service to "key markets from Denver, making it a small (but not invisible) target for major carriers" (Aviation Systems Research Corporation, 1998, p. 2). Frontier also is gaining cr
...