h this approach, however, act as a barrier to entry into the market for most entrepreneurs.
The micro-beer segment of the beer industry represents only one-percent of the total beer market in the United States (The business, 1994, p. S25). Thus, there exist ample opportunities for growth in the segment. Super-premium beers from the major brewers are losing sales rapidlyù33 percent in 1994 (The business, 1994, p. S25). Growth to the level of five-percent of the overall beer market is considered to be a reasonable and attainable objective for the micro-beer segment (Khermouch, 1993, p. 15).
The company that will produce and market the new micro-beer will be the Avondale Stout Works. The company will be organized as a limited partnership. The company investment structure will provide for one managing partner and 19 limited partners. The limited partners will not be permitted to exercise managerial functions within the company. The managing partner will function as th
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