Project management

According to Kerzner, the project sponsor plays a critical role in the success of a project and is ideally a member of senior management. Kerzner assumes that there are two different organizations involved in the project, the customer and the contracting organization, and the project sponsor serves as the contact point between senior management and the client organization. The project sponsor ensures that broad issues (such as overall cost and deliverables) are communicated with the customer, but the project manager is responsible for daytoday communications, such as schedules and performance status updates (Kerzner, 1999, p. 1).

The role of the project sponsor varies depending on the phase of the project lifecycle. During the earlier phases of the project (planning and initiation), the project sponsor should take an active role assisting the project manager with priority setting, environmental informatio

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Approximate Word count = 976
Approximate Pages = 4 (250 words per page)