POSITIVE AND NEGATIVE FRAMING: AN EXPERIMENT

Perception and behavior are influenced by the way a situation or an issue is presented to an individual. This frame of reference provides a standard or an attitude within which a situation or an issue is evaluated. The psychological principles that influence perception, when the evaluation of probabilities and the making of decisions based on such evaluations are involved, affect the outcomes of such actions depending upon how an issue or decision problem is framed, according to the preponderance of the literature. Some questioning of the strength of framing as an influence on decision choices, however, is present in the literature. An experiment was conducted to test the both the capability and the strength of variations in the framing of a decision question on subject decision choices. The results of the experiment did not confirm the capability of variations in the framing of a decision question to influence subject decision choices. The results of the experiment did, however, confirm that variations in the framing of a decision question influence the strength of subject decision choices.

Kahneman and Tversky (1984, pp. 341-350) found that the psychophysics of chance induce an overweighting of both sure things and improbable events in relation to events of moderate probabilities. Because events may be framed in multiple ways, however, different decision choices may be induced in relation to the

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her, are capable of actively governing their own development An active concept of human development is the cognitive development. Cognitive theory incorporates some aspects of behavioral theory. An assumption central to cognitive theory is that an individual's emotional and behavioral responses to events in one's life are greatly influenced by one's own interpretations and evaluations of those events. Thus, cognitive psychology is concerned with a person's interpretation of an event, and her or his basic beliefs used in evaluating the event, regardless of perceptual accuracy. Cognitive phenomena are grouped into three categories. The first category, referred to as automatic thoughts, is comprised of an individual's stream of consciousness thought and visual images that occur as responses to life events. Such automatic thoughts related to events may be biased by systematic cognitive distortions. The second category is comprised of an individual's expectancies about the probabilities of responses" to one's own behaviors. Such expectancies influence one's behaviors, and such expectancies are susceptible to systematic" cognitive distortion. The third category of cognitive phenomena includes one's unrealistic and irrational b
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Approximate Word count = 2460
Approximate Pages = 10 (250 words per page)

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