EFFECTS OF ALCOHOL ON BOTH PHYSICAL
An experimental research study to investigate the effects of alcohol on both physical attractiveness and sex appeal is proposed. The research orientation of the proposed study will be on the effects of alcohol on the perceptions of subjects towards. The perceptual effects of alcohol investigated will those associated with the actual ingestion or non ingestion of alcohol by a subject, and the expectations of subjects in relation to others where such expectations are associated alcohol consumption or non consumption.
The literature indicates that subjects perceptions related to the probable behavior of others is associated with both the actual and believed consumption of alcohol on the part of both subjects and others. Disagreement is present in the body of literature on the issue, however, with respect to both the validity and strength of such relationships. The empirical research study proposed will contribute to the clarification of the disputed issues surrounding the relationship between alcohol and both physical attractiveness and sex appeal.
The consumption of alcohol is widely linked in American society with highly valued social attributes (Grube, 1993, pp. 61-66). Perceptions of the expected behaviors of individuals consuming alcohol tend to vary according to the gender of the individual whose behaviors are subjected to speculation (Blume, 1991, p. 139). Much of the general perception of expected behavior related to the consumption of alcohol conflicts with actual outcomes (George & Norris, 1991, pp. 133-138). The divergence of actual behaviors and expected behaviors frequently contributes to the development of undesirable social outcomes (Garcia & Kushnier, 1987, pp. 252-256).
The body of literature related to the association between alcohol and both physical attractiveness and sex appeal contains often conflicting findings and conclusions with respect to both the validity ...