y. Ford of Europe is the largest and most important of the company's operations outside of North America. Over the past five years, Ford of Europe has been the most profitable of all of Ford's operations, although Ford Werke AG in Germany has experienced problems (Lindemann, 1994, p. 36). The advent of a single European market, which by the early-years of the 21st century, will likely include most of the Eastern European countries, in addition to the Western European countries already served by Ford of Europe, constitutes the most promising opportunity on the Ford Motor Company's business horizon. The market prospects are especially bright for Ford Werke AG.
The Ford Motor Company's major mission in the mid-1990s is to maintain its position in the domestic automobile market in the United States. A second important mission is the maintenance of its position as the automotive industry leader in international markets (the total of all markets exclusive of North America--the United States and Canada). By the year 2000, maintenance of the company's position as an industry leader in international mark
...