st market share in the industry. The import market share in small trucks is approximately one half that of its share of the passenger car market. Ford Motor, however, is strong in the small truck market; thus, General Motors' small truck market share is only slightly higher than its share of the passenger car market.
The barriers to entry are very high in the automobile manufacturing industry. As most foreign automotive manufacturers already compete in the North American market, the threat of entry of new competitors into the North American automotive market is quite weak.
In some countries of the world, motorcycles, busses, trains, bicycles, and motor scooters constitute acceptable substitutes to the automobile. In the United States and Canada, such products more often than not complement the automobile, rather than act as a substitute for it. Competition from substitutes, thus, is quite weak.
There are no significant supplier problems in the North American automotive industry. Even labor is on the defensive in the North American automotive market. Thus, the economic power of s
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