e numerous entrances or "portals" of access to information that are instantaneous, multi-channeled, totally integrated, and presented at levels of sophistication required by a variety of customers.
Technological progress demands a more immediate, efficient, inexpensive and environmentally-responsible means of transmitting information. Additional portals for marketers to consider are the potential offered by 900 numbers and cable TV systems. For example, through arrangements with AT&T and its credit services division, marketers could advertise and sell their products through a combination of 800 and 900 interactive systems. The 800 number system provides the advertising component, then through a transfer option, the customer is switched to the 900 system to purchase the product. The marketer is paid immediately by AT&T and the customer is billed on the 900 number phone bill that provides options for selecting payment through direct pay or AT&T's universal credit card.
...