1992, pp. 7-18), configure-to-order production management (Dinitz, pp. 22-25), and work reorganization in the form of re-engineering and re-design (Thorne, 1992, p. 72; Kotler & Stonich, 1991, pp. 24-29).
Successful approaches to TCM involve "re-engineering" the process, not merely trying to speed up existing processes (Sheridan, pp. 22-26). In markets where success hinges on frequent new-product introductions, rapid feedback on market acceptance is required. TCM requires an integrated effort that encompasses all phases of the process cycle chain. Giving impetus to the current high level of interest in TQM (Total Quality management) are Europe's ISO 9000 standards, which govern quality procedures. American firms that fail to win ISO certification may lose the right to export to Europe.
Mass customization, as an element of TCM, is a relatively new concept in business strategy that, while appearing to be a contradiction in terms, is a rational evolution in competit
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