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An Advertisement Analysis |
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The advertisement chosen for this assignment appeared in a May edition of the Entertainment Weekly (2004), selling the idea that a Visa credit card makes life better. It presents a picture of six people around a cake, three women and two men, from a range of ethnic groups. All of the individuals are dressed fashionably in hip styles and appear as if they are in the act of wishing someone a "Happy Birthday." There is confetti floating in the picture to give it a party atmosphere. The cake in the picture has dark brown frosting with light brown trim and candles line the edge. In the middle of the cake, in yellow frosting, are the words, "Cable Bill Due $70.01." Beneath this picture is a 2-inch blue bar with the words "You cable bill will be the last thing on your mind." Next to it is the "Visa" logo with the words, "it's everywhere you want to be" below it. This paper will demonstrate by examining language, visual images, appeals, and target audience, that this ad would be successful in convincing people in their 20s that having a Visa credit card will make their lives better. There are only 21 words in the adverti
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Category: Business - A
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Visual Images, Entertainment Weekly, Bill Due, Happy Birthday, , credit card, visa credit, target audience, Target Audience, visa credit card, Visa Advertisement, blue bar, entertainment weekly, cable bill, appeals target audience, language visual, visual images, appeals target, visa logo, ad successful convincing, words cable bill,
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 = 3 (250 words per page)
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