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Advertising and Cultural Subgroups

s growth. Hispanics could rise from 7 percent of the U.S. population today to fully 14 percent by 2010, when they would become a larger minority than blacks (p. 38).

Additionally, Hispanic births are on the rise in a considerable manner, with 405,000 births in 1982. The 1990 projections range from the low 400,000s to a high of almost 600,000, and by the year 2010, leap to as high as almost one million. Even as the number of Hispanic births increases, however, the number of deaths will also rise. Thus, there is a bit of a skewed fertility/mortality curve in evidence:

The high-growth projections assume fewer deaths than the low growth projections, because rapidly growing populations are younger than those that are slow-growing. In the high series, Hispanics have a median age in 2010 of 26.7; in the low series, it is 31.3. But death rates will not make a large difference in the number of Hispanics in the U.S. by 2010. The difference between the low and high mortality assumptions is less than 2 percent (Exter, 198

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Advertising and Cultural Subgroups. (1969, December 31). In LotsofEssays.com. Retrieved 07:57, May 17, 2024, from https://www.lotsofessays.com/viewpaper/1687451.html