effective that the company will achieve its sales increase goal of 37%. Another implication is that the company's competitors are not going to counter with advertisement or promotional programs to protect their market shares in the 11 states in which Hendison's products are sold as Hendison puts on this major push to increase sales and market share.
A radically different idea would involve abandoning the current distribution systems with its exclusive and non-exclusive dealers in the 11 states the company currently serves in favor of national distribution through mass merchandisers. This would be a radical change, but there are many manufacturers and assemblers similar to Hendison that have come to appreciate the sales and marketing strength, as well as the distribution infrastructure that mass merchandisers can provide when they choose to sell a particular vendor's products. There are a number of implications of this radically different approach to distribution of Hendison's products. One implication is that once the decision is made, Hendison w
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