example, Ronald Reagan's media advisors manufactured a rich package of carefully chosen images to convey the president's charismatic authority. Phrases such as "Springtime in America, 1984," "Leadership that's Working," and "America is Back," helped to create the coalitions and voting blocs for a landslide. In addition the eighteen minute film produced by his media advisors played a prominent role at the convention and in the fall campaign.
In this film Reagan is connected with the conduct of everyday life, and the course of even ordinary daily events is made dependent upon retaining him as President. He is a central sign signalling the rebirth of America. Opening with images of sunrise over a farm the film immediately moves into Reagan's 1981 inaugural oath of office, then into a stream of images: cowboys working in a corral, a worker at the bench, a paper boy, commuters, a flag-raising at a camp, the Capital building at night with a flag and, then, Reagan in the Oval office remembering he is the custodian of a
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