profits through efficiency and competitiveness. Automated markets, characterized by rapid exchange of inputs and outputs, are viewed as having the ability to create a nearly perfect competitive environment and to foster economic equilibrium and price stability. Mike Sheridan (1999), reporting on trends in e-commerce, noted that one potential of the Internet marketplace is to reduce excessive supply and production by more carefully identifying demand potential. Speaking of the real estate business in particular and the Internet commercial landscape in general, Sheridan (1999) argues that directly linking buyers and sellers (and eliminating transaction costs and "middle men") can eliminate inefficiencies in the market that drive up prices and reduce investment.
Campbell (2000) notes that new technology often has an initially disruptive impact upon business practices as traditional forms of sustainable advantage are weakened and new ones emerge. several key principals characterize the impact of e-commerce on n
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