Jacksonville University: A Case Study

In the remainder of this paper, the current societal trends that will affect JU's survival and performance will first be highlighted. Then the implications of these trends on JU's existence will be discussed. Specific ways of how JU will need to adapt its structural and operational components to deal with these trends will be proposed and analyzed.

One of the most significant trends that have occurred in contemporary society is the advent of the information revolution. With society's entry into the knowledge era, information and computing technologies (ICTs) have become a pervasive part of the everyday life including the home, schools and the workplace. Because of the increasing digitization of the workplace and the continuous evolution of ICTs, professionals in many work settings will need to acquire the knowledge and skills required to utilize ICTs within the work settings effectively. The developments in ICTs have also generated a heightened demand for specialized professionals in the fields of information technolog

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constitutes the key concern for JU. Because JU is a private institution that does not have public funding sources, it relies primarily on its students to generate the majority of its revenue (JU, 1999a). However, its capacity to ensure a steady increase in enrollment is threatened by the interaction of various internal and external factors. First, as a liberal arts institution, JU seeks to produce well-rounded students with highly generalized skills. However, this mission and objective is antithetical to the society's need for increasingly specialized professionals who can work in the technical and scientific fields (Cetron & Davies, 2003a). Since the 1970s, as a result of the increasing globalization of the economy and advances in ICTs, governments and employers have pressured higher education institutions to generate graduates who are able to work in specific professions. The graduates that are produced by liberal arts education such as JU are thus not perceived to be practical and responsive to the needs of contemporary society (JU, 1999a). In order to accommodate the changing needs of the society, JU will have to diversify its curricular offerings to include more technical and science courses. Nonetheless, it is im
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Some common words found in the essay are:
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Approximate Word count = 2110
Approximate Pages = 8 (250 words per page)

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