Web Sites of Small Parisian Hotels

PARISIAN HOTELS TO IDENTIFY THE CHARACTERISTICS

THAT MAKE SUCH WEB SITES EFFECTIVE, PRODUCTIVE, ACCESSIBLE, AND USABLE

The growth of consumer use of the Internet has changed the ways in which firms in many industries conduct business. In no industry is this statement more applicable than it is in the hospitality industry (Cushing, 2004).

Growth in consumer use of the Internet has been especially problematic for small lodging firms, because the costs and expertise associated with the development and operations of Web sites places small firms at a disadvantage in relation to large hotels and lodging chain operations (Manson, 2005).

This study investigated the use of the Internet by small hotels. This chapter of the study states the problem, purpose, and scope of the study.

The effective use of the Internet for marketing and other interactions with guests and potential guests use especially important for small hotels that are located in major tourist destination cities such as Paris. The sheer number of lodging establishments in such cities makes it difficult for small hotels to make themselves to consumers in distant parts of the world, as well as (at times) in their own cities. Effective use of the Internet can ease the process by which small hotels can make themselves known to a wide body of people. While large hotels and lodging chains may more easily affor

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ist activities, war, a troubled economy, and other events directed at or affecting Americans, tourism by Americans declines substantially, adverse economic effects are felt around the world in the travel and tourism components of the hospitality industry and, in turn, in other components of the hospitality industry. Prior to 1973, tourism was in a major growth cycle on a worldwide basis. The energy crises of 1973-1974 and 1979-1980 increased the costs of travel significantly because of jet fuel price increases. Tourism growth suffered as a result during and shortly after each of the energy crises. Just as worldwide tourism was poised for another growth period in the early-1980s, the most severe economic recession in more than 40 years hit the United States, and most other industrialized countries experienced economic recession soon afterwards. Thus, the anticipated international travel boom never materialized. In late-1983, however, the United States economy entered a recovery period, and, in the following two years, most of the other industrial economies also began to recover. In 1984, the long hoped for international travel boom finally got under way. In early-1986, however, tourism was again to suffer. This time it
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Some common words found in the essay are:
Marketing Marketing, Industry Hospitality, External Environment, United Growth, Customer Satisfaction, Travellers United, Industry Advances, Concepts Technology, Litschert Ramaswamy, Hospitality Industry, hospitality industry, strategic planning, planning process, external environment, strategic planning process, web sites, leiner 2000, consumer satisfaction, travel agencies, hotel industry, customer service, components hospitality industry, hotels located paris, industry hospitality industry, characteristics web sites,
Approximate Word count = 9528
Approximate Pages = 38 (250 words per page)