searches, product searches, and other devices designed to draw traffic and keep traffic (Riva & Galimberfti, 1998). Arrangements will also be made with various syndicators of free content (Yuen, Caulkins, & Roehrig, 1998). The social and community aspect of the site is essential, especially since most of the connectivity to the Internet is done through a series of cyber cafes throughout the country of Kuwait.
Because of this, we also plan to utilize Q8Wadi as a mini-portal, providing E-mail services, messaging, and other content elements to make Q8Wadi a choice for entering the experience of the World Wide Web (Yuen, Caulkins, & Roehrig,1998). .
This plan will also detail how we will take advantage of the world wide interest in the Middle East (the war is unfortunate but it has made Kuwait a "hot topic" on Internet search engines) to actively and dynamically promote our web site.) For example, an April 3, 2003 survey reported on NUA.NET shows that 77 percent of online Americans have used the Net in connection with the war in Iraq. In all, 55 percent of the nation's 116 million adult Internet users have used the Web to get news, general information and commentary from Internet sites that have war related material and argument. Around 44 percent of online Americans have used the Net to look for news related to the war, while 15 percent have used it to get information about the country and people of Iraq and Kuwait (Pew, 2003).
Since there are three major potential revenue sources, we have also identified three target markets. The three are:
The target here is the owner of small to medium sized businesses throughout Kuwait. The most profitable of these businesses will be those that offer goods and services. These companies will already have web sites and will be handled by already established ISPs. The ideal characteristics for a potential customer would be the first or second son who is in line to inherit the ...