of the top 10 best-selling vehicles in the United States, including the #1 selling car (Taurus) and the #1 selling truck (F- Series). Overall, it maintains a combined market share of 25.5 percent in the United States. Despite this market share, financial results for the automobile manufacturer have been notably lackluster in the past several years.
Immediately after being named chairman of the board at Ford in 1993, Trotman initiated a series of actions involving both a major structural reorganization and sweeping operational changes for the auto manufacturer. And, according to most industry analysts, the pressures driving Trotman's efforts to reshape Ford were, by the time of his appointment in 1993, painfully obvious. By long maintaining completely autonomous auto units, each designing and selling their own vehicles, Ford had long suffered the consequences of redundant efforts: waste, and high operating costs. Top-heavy and bureaucratically bloated, Ford has in the past spent far too much time
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