vity is greater (Singer 23).
Multinational companies typically engage in target marketing so that the products produced within a specific country or region are adapted to the unique needs of that country or region. Thus a company such as Coca-Cola will market the same product or group of products throughout the world, but a company such as General Motors will manufacture automobiles with specific features for specific markets. One result of this is that multinational companies typically have higher relative costs associated with their international operations than their global counterparts (Singer 28).
Proponents of globalization cite the choices that are available to consumers and companies worldwide. Companies can seek out low-cost production environments and thus improve their profitability; consumers have more choices both in the number and type of products that are now available. When an American or European company opens a manufacturing plant in Latin America or Asia to take advantage of low-cost labor, proponents argue, the loc
...