discuss the new product in an open forum, thereby developing information that a marketer will use in projecting demand for the product (Lind, Marchal, & Wathen, 2005).
A more sophisticated qualitative approach to forecasting is the Delphi method. The Delphi method is a combination of the brain-storming technique, in which the ideas of a variety of people are obtained in a face-to-face interchange and exchange, and Bayesian analysis, which permits a refinement of quantitative data based on expert opinion introduced into
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