Fast Food Nation

Schlosser begins by noting the extent of the service economy in America by pointing out that 90 percent of all new jobs created in America today are in that economy (2002, p. 4). But beyond that market share of employees, Schlosser also notes the extensive power over the nation's food supply now exercised by the centralized fast food conglomerates, whose operating methods have become standard for other retail industries (2002, p. 5). As Schlosser notes and demonstrates successfully throughout the book, these methods essentially seek to increase the conglomerates' power at the expense of small businesses and the regional differences that they represent.

For example, Schlosser sees the insidiousness of conglomerates' business tactics in a statement made by McDonald's founder Ray Kroc, who said about the centralized nature of retail franchises: "The organization cannot trust the individual

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Approximate Word count = 891
Approximate Pages = 4 (250 words per page)

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