Internet Credit Card
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This paper is an analysis of the feasibility of selling a line of credit-card enabling software for companies wishing to do business on the Internet. As a part of this paper, 25 typical marketing definitions are restated to have more power and importance as part of a unified organization. The concept of unification as opposed to pluralistic is also discussed, along with its benefits of adoption. The paper concludes with an analysis and description of market power and force analysis, using the concept of DADDIE. The research in this paper reflects the first step of an ADDIE process -- that of analysis. The next step after this analysis would be to design and develop a plan that could be implemented and then evaluated. 12. Multiple Niche Target Market 8
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ggressive, with a Type A personality? Is it laid back? Are decisions made by groups or individuals? Does the company have a paranoid personality? Is it friendly and outgoing, or is it conservative. Companies are organisms just as are people, and the individualistic traits must be considered.
11. Purchase Occasions
A purchase occasion refers to the circumstance, or set of circumstances, that prompts a company (or an individual) to purchase a product or service. The occasion can be as simple as running out of a product (copy paper or toothpaste) or can be as complex as a complete philosophical KAS restructuring. In marketing strategy the knowledge of a cusomer's purchase occasions is vital. For instance, it would be useless to try to advertise Authorize Net software in publications that do not focus on businesses involved in Electronic Commerce. Conversely, it would be efficient to advertise the product in publications and on web sites that cater to companies wanting to go on the Internet.
12. Multiple Niche Target Market
Brands with staying power aren't built overnight. Becoming a Coke or a Disney requires decades of sustained effort and investment. More importantly, it requires a thourough knowledge of nic
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Some common words found in the essay are:
Authorize Net, Internet Studies, Swedish LOTS, Brand Loyalty, Electronic Commerce, Sales Promotion, International Unified, Advertising Advertising, EXECUTIVE SUMMARY, Personality Morris, market power, credit card, authorize net, brand loyalty, access credit, brand name, authorize net software, market segmentation, unified organization, sales promotion, net software, 3 brand name, 11 purchase occasions, multiple niche target, niche target market,
Approximate Word count = 3778
Approximate Pages = 15 (250 words per page)
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