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Nike, Inc.

Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. The firm sells "its products to approximately 18,000 retail accounts in the United States and through a mix of independent distributors, licensees and subsidiaries in nearly 200 countries ("Nike: NYSE," p. 1)." Nike's athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or leisure purposes.

The Company "creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. Nike sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others. ("Nike: NYSE, p. 1)."

Nike's mission is "to bring inspiration and innovation to every athlete in the world," and the company says further that "If you have a body, you are an athlete (Nikebiz.com, 1, p. 1)." The firm's overall vision includes providing a full range of high-quality, performance-oriented and technologically sophisticated athletic shoes and a variety of accessories targeting individuals of all ages, in all market segments, and at all possible realistic price points. Initially, Nike founders Bill Bowerman and Phil Knight were focused on the development of an effective marketing venue for imported athletic footwear. This changed as the company moved aggressively into the development of high-tech, low-priced athletic shoes to meet emerging market needs (Nikebiz.com, 2, p. 1).

The firm's goal is to constantly surpass its own sales and marketing achievements and to continue moving into new market sectors while co...

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Nike, Inc.. (1969, December 31). In LotsofEssays.com. Retrieved 21:16, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1688491.html