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1. Nike $130.4 6.73 85 57.2
2. Reebok 52.9 6.48 82 53.1
3. New Balance 13.2 6.79 54 36.7
4. Adidas 43.1 6.62 72 47.7
5. Vans 6.6 5.99 33 19.8
6. K-Swiss 12.4 5.92 36 21.3
7. Keds 4.9 6.05 60 36.3
8. And 1 4.0 N/A N/A N/A
These data provide an excellent overview of a highly competitive industry in which Nike occupies a definitive spot as number one, followed by Reebok at number two, and New Balance at number three.
The Nike name is synonymous with quality and the brand is identified by the "swoosh." The slogan used currently is "just do it." Most significantly, Nike uses endorsements/sponsorships from well known athletes to promote diffe
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