vice are used to win customers away from Staples, Office Depot and similar competitors. The number of competitors has decreased from several years ago when Office Depot and Staples entered the market. Today, Bluebird has only three significant competitors besides the national chains.
Bluebird's primary strengths are its financial position and computerization: the company has no long-term debt, and short-term debt is reaonable and manageable. This gives the company the ability to take on new projects or fund new marketing programs with ease. In this way, the company is able to engage in direct marketing to customers as well as fun
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