Premier Provider of Commercial Internet Site Development Tools
Information Provider Technologies (IPT) develops and markets Internet commerce software, building on the ever-increasing demand for Internet services. Its InfoProvider Suite makes creating Internet "stores" easy and straightforward, and enables companies large and small to have professional shopping services up and running on the Internet in a short period of time.
The company's marketing strategy is to make its products available at reasonable prices and to capture as much of this burgeoning market as possible through aggressive direct sales and strategic alliances.
Although the company has not focused on external marketing activities to this point, it is one of a very few companies to be offered through America On Line's Resource Center, and it has helped its customers realize significant revenue from their IPT based sites.
Competition in this niche is increasing as more and more companies try to meet the demand of the Internet market. However, the company's strong presence in the market and its highly professional staff provide it with an opportunity to build on its previous success and become the dominant provider of Internet commerce software.
IPT's aggressive growth plans call for significantly augmenting its staff in 1998, and boosting its revenue from $2.5 million in 1998 to $10 million in 1999.
The Internet is one of the fastest growing avenues for corporate marketing available today. As the price of personal computers decreases (already systems are available for under $500) and computer literacy expands among the population, selling products on the Internet will become a critical part of successful companies. There are many reasons for the increased popularity of the Internet as a distribution channel, but for most companies, the reasons can be reduced to the following:
Convenience--consumers are able to shop at their convenience from the ...