s an activity, has broad generic appeal beyond targeted market groups.
* Wide acceptance among sophisticated and semi-hip consumers with sufficient discretionary income to purchase mid-price products.
* Chance for continued growth of tourism and divers who have experience and want a good diving experience.
* Extremely high competition because there are so many resorts in the Bahamas, and most of them are constantly revamping pricing strategies.
* Customer service and reliability issues are becoming strong considerations in resort-choosing behavior.
* Name brand loyalty is very rare in this market, and customers react to price first and then perceived quality.
* Difficult to estimate the consumer's taste and opinion levels.
* Potential drain on profits coming from reacting too quickly in a market where varying market conditions create a management headache that can only be solved by embracing new marketing technology and gimmicks
GREYWELL'S ALTERNATIVE ACTIONS TO COMPETITION
Alternative 1: Accept Rascals in Paradise Proposal
With the wide availability of marketing approaches that are guiding families to travel to new locations to try new experiences, facility expansion would be feasible. This could have several benefits, the most importa
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