y (70 percent) in South Korea, and markets them both in the United States and internationally (Rindos, 1992b, p. 1662). In 1979, BC Recreational acquired the North American license to sell a running shoe produced by Reebok, Ltd., a small British firm (Sedgwick, 1989, p. 30). The shoe did not sell well in the United States, and, in 1982, the company developed its own shoe, and marketed it under the name Reebok (by this time, BC Recreational had ceased to exist, and the surviving company was Reebok International, Ltd.). In 1985, Reebok International bought the original British firm, from which it had obtained its name (Sedgwick, 1989, p. 31). In 1992, Reebok has 4,200 employees and 9,350 shareholders (Rindos, 1992b, p. 1662). Insiders control 18 percent of the outstanding common stock (Rindos, 1992b, p. 1662).
Nike, Inc. is an American firm based in Beaverton, Oregon near Portland. The company's common stock did not begin trading publicly until December 1980 (Rindos, 1992a, p. 1661). As is true of Reebok, a major proportion of Nike's products are manufactured outside of the United States (Rindos, 1992a, p. 1661). In 1992, Nike has 5,500 employees and 4,500 shareholders (Rindos, 1992a, p. 1661). Insiders control 36.5 percent of the outstanding
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