itures are used to estimate the Q ratio (Jud & Winkler, 2003). Decision theory in real estate investment includes the study of models of judgment that are involved in rational choice. This model is used to determine whether to invest and how much to invest in real estate for the private citizen and the larger organization (French, 2001).
An analysis of determinants is also used to understand real estate investment. This analysis included national, regional, and local variables to include property and owner characteristics. Market conditions are described to include economic, demographic, financial and taxation measures. Transactional frequency is explained and the real estate market activity is described. Government interventions at federal, state, or local levels are identified. Ownership characteristics include factors that are related to the property owner that may affect the likelihood of a sale. Property characteristics include factors related to the property that may affect the sale such as property occupancy. For this model, data is gathered and primary factors are identified and used to explain and develop marketing strategies (Fisher, Gatzlaff, Geltner, & Haurin, 2004).
The purpose of this study is to examine foreign real estate investment. The specific aim of the study is to analyze real estate investment in Dubai, to include the following objectives:
1. Provide an understanding of Dubai marketing strategy
2. Explore real estate investment in Dubai
3. Conduct an environmental assessment of the current real estate market in Dubai
4. Explore the future of real estate investment in Dubai (current "bubble")
5. Analyze how to channel the marketing to create a unique image of luxury and stability for an Arab city
6. Understand market development and segmentation
Personal learning objectives of the current study include: an understanding of how to deal effectively with competitors;...