ely from the American. Where Americans are interested in "fun," for example, there is no such guarantee that the same emphasis will be successful in Japan. Rallysport would do well to listen to the input of its Japanese partner as it tries to enter the Japanese market.
The economic prosperity of the 1980s should provide Rallysport with the right economic environment to build its clubs. However, it would be wise to investigate aligning its clubs with corporate recreational activities. In this way, Rallysport would not be competing with these activities but could benefit from them. Additional clubs could still be located in other areas, but recognizing that many Japanese look to their employers as the source of their fitness programs could be a strong opportunity for the company.
In addition, the company could seek to position its clubs as social in addition to being fitness-oriented. In the United States, clubs are often used to transact business; whether this is the appropriate
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